NodpickAI visibility tools compared, 2026
AI visibility tools (often sold as GEO or AEO tools) measure whether ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude name your brand. The right pick depends on budget, markets and how many assistants you need: this list covers 12 tools, from free checkers to enterprise platforms, with who each one suits.
How we chose
We included tools that track brand mentions in AI assistants and have public information we can verify. We looked at:
- Published pricing, or a clear self-serve way to start
- Which AI assistants are measured, and how many
- Language and market coverage
- A free check or trial to try before paying
- Transparency about how results are measured
We did not test every tool hands-on. Where a figure could not be verified we say so or leave it out, and measurement methods differ, so scores from different tools are not comparable.
The tools
Nodpick
Best for: Small teams and agencies tracking brands in European languagesWeekly tracking of ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Claude on every paid plan (Grok, Mistral, DeepSeek and Kimi in Agency or as an add-on), with confirmation runs, share of voice, cited sources and a ranked fix plan. Planned for launch, not on sale yet; a free check without sign-up is planned.
- Pricing (October 2026)
- 39 €, 99 € and 299 € per month, excl. VAT; flat, no credits (planned launch prices)
- Worth knowing
- Does not cover Microsoft Copilot. Servers in the EU, free AI-readiness API. This is our product.
Other tools, in alphabetical order
Ahrefs Brand Radar
Best for: Existing Ahrefs usersPrompt database plus custom prompts, covering AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude. A free AI Visibility Checker is available.
- Pricing (October 2026)
- Custom Prompts from 47 EUR per month
- Worth knowing
- Offered to Ahrefs customers.
AthenaHQ
Best for: Teams that want content actions after trackingExecution-focused platform covering ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta.
- Pricing (October 2026)
- Starter 250 USD per month billed annually; 7-day trial
- Worth knowing
- Growth and Enterprise tiers are set up via demo.
Knowatoa
Best for: A simple AI search consoleTracks seven engines and offers a free "see where my site stands" check.
- Pricing (October 2026)
- Starter 59 USD, Growth 199 USD per month
- Worth knowing
- Not covered by a Nodpick comparison page.
LLMrefs
Best for: SEOs who think in keywords and want many promptsOne plan with 500 prompts and 11 engines, including Claude, Grok and Meta AI.
- Pricing (October 2026)
- 79 USD per month; 7-day trial
- Worth knowing
- Geo and language figures on its site vary, so verify your market.
Otterly.AI
Best for: Very small prompt sets at a low entry priceVienna-based monitoring with tiers by prompt volume and a free AI visibility checker.
- Pricing (October 2026)
- From 29 USD per month for 15 prompts
- Worth knowing
- Gemini, Claude and AI Mode are add-ons.
Peec AI
Best for: Agencies and teams wanting a broad analytics suiteBerlin-based tracker with visibility, share of voice, sentiment and position metrics, plus actions, crawl insights, shopping and API.
- Pricing (October 2026)
- Verify on its pricing page; third-party estimates start around 95 USD per month
- Worth knowing
- Credit-based usage; some engines are add-ons.
Profound
Best for: Enterprise marketing teamsEnterprise AEO platform with up to nine engines and execution agents.
- Pricing (October 2026)
- Trial; Enterprise on request
- Worth knowing
- Enterprise plans are demo-led.
Rankscale
Best for: Credit-based tracking across many enginesCredit-based tracker covering 15 or more engines, including Mistral, DeepSeek and Grok.
- Pricing (October 2026)
- From 20 USD per month; Pro 7 days free
- Worth knowing
- Credit model needs some planning.
Scrunch
Best for: Trying a tool free, and AI-traffic featuresMonitoring plus AI-traffic and agent-experience tooling, with a permanent free Essential tier.
- Pricing (October 2026)
- Free; Starter 295 USD per month
- Worth knowing
- Reported to have been acquired by Sitecore in 2026.
Semrush AI Visibility
Best for: Semrush usersAI visibility features inside the Semrush SEO suite, with a free tier.
- Pricing (October 2026)
- SEO plans from about 113 to 158 EUR per month
- Worth knowing
- A full SEO suite, so the price covers far more than AI tracking.
Trakkr
Best for: Agencies wanting white-labelMonitoring across eight models plus content pages and white-label options.
- Pricing (October 2026)
- Growth 79 GBP per month; 14-day trial needs a card
- Worth knowing
- Not covered by a Nodpick comparison page.
Free checkers
- Nodpick free check (planned): Five questions across ChatGPT, Perplexity, Gemini and Claude, no sign-up. Opens with the launch.
- Ahrefs AI Visibility Checker: No sign-up required.
- Otterly.AI AI Visibility Checker: Free checker.
- HubSpot AEO Grader: Free grade; details by email.
Also free: the AI crawler checker shows which AI bots your robots.txt allows.
How to choose
- List the assistants and markets your buyers use, then check each tool covers them.
- Compare the real monthly cost including add-ons and credits.
- Prefer tools that repeat each question and explain their method.
- Start with a free check before paying for tracking.
Frequently asked questions
What is an AI visibility tool?
An AI visibility tool asks AI assistants and Google AI Overviews, such as ChatGPT, Perplexity, Gemini and Claude, realistic questions on a schedule and records whether and where your brand is named, which competitors appear and which sources are cited.
Which AI visibility tool fits which team?
There is no single answer. Enterprise teams often look at Profound, agencies at Peec AI, users of SEO suites at Semrush or Ahrefs, and very small budgets at Otterly.AI, Rankscale or the free checkers listed below. Match the tool to the assistants, markets and budget you need.
Are there free AI visibility checkers?
Yes. Ahrefs, Otterly.AI and HubSpot each offer a free check or grader, and Nodpick plans one for its launch. They give a snapshot; tracking over time needs a paid plan.
Prices are list prices at the time of checking and may differ by billing period, currency and region. Prices are vendor list prices in the currency shown; VAT treatment varies. See also our side-by-side comparisons.