GEO & AEO guides

GEO makes your brand easy for AI assistants to find, understand and recommend. What it is, how it differs from SEO and where to start.

AEO (answer engine optimization) structures content so answer engines can lift a direct answer. How it relates to GEO and SEO, and how to measure it.

What decides whether an AI assistant names your brand: search sources, consistency, comparisons and context like language and country.

llms.txt is a short Markdown summary of your site for AI systems. What goes in it, how to write one, and a template you can copy.

How to write “X vs Y” and “X alternatives” pages that are useful to buyers and quotable for AI assistants, with a structure that works.

A repeatable method for measuring AI visibility: questions, assistants, repetitions, scoring and what to do with the results.