What is Perplexity?
Perplexity is an answer engine that searches the web for every question and writes an answer with numbered links to its sources. Because the sources are visible on each answer, it is the easiest assistant to study for citations. It runs its own crawler, PerplexityBot, and a user-triggered fetcher, Perplexity-User.
Why it matters for GEO
Perplexity answers always show where they come from, so you can see which pages are used and compare them with the pages of the brands named instead of you.
Example: Perplexity answers a buying question with five numbered source links, so you can see exactly which pages it used.
How does Nodpick measure it?
Nodpick asks Perplexity your buyer questions every week and records named brands and cited sources. See PerplexityBot. Run the free AI visibility check to see your own numbers; the method shows how they are made, and pricing lists the plans.
Read more: How ChatGPT chooses which brands to recommend