What are branded and unbranded prompts?
A branded prompt contains your brand name ("Is Acme good for invoicing?"). An unbranded prompt asks about the category without it ("What is the best invoicing tool for freelancers?"). Unbranded prompts show whether assistants bring you up on their own. Branded prompts show what they say once your name is known.
Why you need both
Only unbranded prompts measure discovery, so they belong in your score. Branded prompts reveal wrong or outdated facts and show your reputation.
Example: "Is Acme good for invoicing?" is branded; "What is the best invoicing tool for freelancers?" is unbranded.
How does Nodpick use them?
Nodpick writes buyer questions without your brand name for the score. The free check also asks one question about your brand, which is not scored. Run the free AI visibility check to see your own numbers; the method shows how they are made, and pricing lists the plans.
Read more: How to track your brand's visibility in AI answers