NodpickWhat is E-E-A-T?
Also: Experience, Expertise, Authoritativeness, Trustworthiness
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is a framework from Google's search quality guidelines that human raters use to judge content quality. It is not a single ranking factor, but it describes qualities that also help content earn trust from people and AI systems.
Practical signals
- Named authors with relevant experience.
- First-hand evidence: data, examples, screenshots.
- Clear company details, contact information and policies.
- Citations to reliable sources, and mentions from trusted third parties.
Relation to AI answers
Assistants tend to draw on sources that are clear, consistent and widely referenced. Building those qualities is sensible regardless of whether E-E-A-T is used directly.
Related terms
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