What is LLM SEO?
Also: AI SEO
LLM SEO is an informal name for optimizing a website so that large language model assistants mention and cite it. It is used interchangeably with GEO and AEO. The practical work combines classic SEO fundamentals with clear facts, comparison content and a presence on the sources assistants rely on.
Why the name exists
Marketers coined several labels for the same shift: GEO, AEO, AI SEO and LLM SEO. They all describe how to appear in the answers of large language models. None is an official standard, so it helps to focus on the underlying tasks rather than the label.
What it includes
- Keeping crawlers like GPTBot and PerplexityBot able to read your pages.
- Publishing answer-first pages for buyer questions.
- Earning mentions on third-party sources.
- Measuring results by prompting the assistants repeatedly.
Read more: What is GEO? Generative engine optimization explained
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