NodpickWhat is Share of voice in AI?
Also: AI share of voice, AI SOV
Share of voice in AI is your brand's mentions divided by all brand mentions across a set of AI answers. If assistants name ten brands a hundred times in total and yours appears twenty times, your share of voice is 20 percent. It shows how you compare to competitors.
Why it complements visibility
A visibility score tells you how often and how prominently you appear. Share of voice puts that in context: you can be named in many answers and still hold a small share if competitors are named even more often.
Reading it correctly
The number depends on the question set, the assistants and the market, so compare like with like. Because answers vary between runs, use repeated runs and track the trend rather than a single reading.
Read more: How to track your brand's visibility in AI answers
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